Year Zero Project and other ARG's

Some of you are familliar, some are not. So heres a very brief rundown.

Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project.[1] Although the album was released on April 16, 2007 in Europe, and the following day worldwide,[2] the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months.[3] The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees.[4][5] Trent Reznor, frontman and sole member of the band, has called the game “a new entertainment form”.[4] In response to criticism[6] regarding the promotion of the album, Reznor stated:

The term “marketing” sure is a frustrating one for me at the moment. What you are now starting to experience IS “year zero”. It’s not some kind of gimmick to get you to buy a record – it IS the art form… and we’re just getting started. Hope you enjoy the ride.[7]

I feel that there could be alot to learn from other arg’s of the tension variety.
Its all there, Conspiracy, puzzles, truth,fringe and hope.
There is much I have learned by studying this as well as other ARG’s.
There is a great wealth of information that is pertinent to the building of communities to unravel these types of mysteries in the “Human systems tension” thread.
I was hoping to get some other light readers to review some of the materials and see what light your perspectives can shed on the application of some of these methods.
I’m sure if I sat on it long enough it would come to me, maybe with a lot of trial and error. hahaha.
I am genuinely curious to hear your guys thoughts on these other ARG’S and how we could perhaps use the lessons learned by past ventures mistakes and successes.
Plus there could be some inspiration from one of you who would see things in a different light than myself.

In the “human systems” thread there is an article.. quite long, that describes another ARG that took place in 04 called thelittlebeefarm or something like that.
The amount of community building that was done in this project is unparalleled to anything I have heard about before or since. I hope that at least some of you will find the time to review these materials and share your thoughts.

This is an attempt to build and strengthen community.
In truth and light.

• This topic was modified 8 years, 6 months ago by  Melissa.